Industrial

Find the Perfect Flavor

With Nielsen-Massey Vanillas, you’ll have more options to dial in the exact vanilla flavor you need. Custom-build the perfect blend for your application with our five single-origin pure vanilla extracts. Each offers distinct flavors, aromas and applicational benefits associated with their unique local climates, soil and cultivation practices.

We start our extraction process by hand-selecting our beans for freshness and rich aroma to ensure they deliver peak flavor. We then protect that flavor throughout our proprietary cold extraction process for 1, 2, 3 and 4-fold vanilla extracts. The process takes weeks and is gentle enough to preserve 300 delicate flavor notes.

Like cold-brewed coffee or cold-pressed olive oil, the flavor of cold-extracted vanilla is more complex and robust. Nielsen-Massey Vanillas products deliver a fast flavor release and include spice and other flavor notes absent from competitors.

Additionally, we use the minimum allowable volume of sugar cane alcohol (35% required by FDA) for optimum flavor impact.

Not Just Any Vanilla — The Right Vanilla

Backed by three generations of vanilla-crafting expertise and an experienced team of blending specialists, we are standing by to support your specific product formulations with custom flavor blends that bring out the very best in manufacturing performance and sensory appeal. We offer:
• Blending of vanillas from different regions
• Fractional folds
• Fold-strengths greater than 4x

We’re ready to partner with you throughout the new product development process, including pilot plant testing and troubleshooting.

Difference You Can Taste, No Matter the Application

Dairy/Ice Cream

Proprietary cold extraction makes Nielsen-Massey the vanilla of choice for premium ice cream and frozen desserts, as well as other cold applications like flavored milks, creamers, cream cheeses and yogurts. Ask about our original Bourbon-Indonesian blend, which was custom-crafted for the perfect balance of creamy notes to complement the richness of dairy, plus bolder breakthrough notes to ensure robust flavor even in a high-butterfat mixture.

Confectionary

We’re proud to work with top chocolate manufacturers from around the world. In addition to our cost-effective single, double and triple-strength extracts, we offer dry formats such as whole and ground beans, which are preferred by some confectioners for their powerful flavor delivery without the presence of liquid and alcohol.

Bakery

Offering the industry’s finest premium vanilla plus a complete lineup of additional best-quality, Non-GMO extracts and flavorings, Nielsen-Massey has been a trusted partner to commercial bakeries for decades. Our full-bodied Indonesian blend, made from heat-cured beans, is particularly valuable in high-heat applications. Many bakery customers also favor our classic, single-strength Madagascar Bourbon Pure Vanilla Extract for its smooth and creamy taste. With multiple flavor profiles and custom blends in single, double and triple-strength formulas, we’re ready to assist with cost-effective solutions to support your full product line.

Beverages

From beer and spirits to smoothies, kombucha and plant-based milks, innovators throughout the fast-growing beverage sector rely on Nielsen-Massey for the quality, consistency and clean-label sourcing transparency today’s end consumers demand.

Trusted Claims and Certifications

We maintain the following claims and certifications for most of our products:

US certification

 

Premium Pure Vanilla and Flavors

Bulk-Size Products

Pure Vanilla Extracts

Because of our global sourcing network, we’re uniquely positioned to craft the ideal vanilla extract blend to meet your specific formulation needs. Our standard vanilla extract line includes five single-origin vanillas, each with its own unique characteristics. Our flavor experts are standing by to help create a custom blend with a standout profile to elevate and differentiate your product.

  • Industrial products are available in 1, 2, 3 and 4-fold options, as well as custom fractional folds
  • Organic Fairtrade, sugarless and additional vanilla flavor products are also available
  • Sold in one-gallon jugs, 30-gallon and 55-gallon drums
  • Available in totes upon request

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Pure Vanilla Pastes

 

Our Pure Vanilla Pastes provide the same taste as our pure vanilla extracts. Made with real vanilla bean specs, they also provide the visual appeal of using a vanilla bean. They are a convenient way to deliver a robust flavor boost with minimal liquid — ideal for sensitive batters and sauces.

  • Available in 1-fold strength
  • Can be substituted 1:1 for vanilla extract
  • Sold in one-gallon jugs, 30-gallon and 55-gallon drums
  • Available in totes upon request

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Pure Vanilla Powders

We produce our all-natural powders through a proprietary process using Madagascar Bourbon Pure Vanilla Extract, along with a dry maltodextrin-based carrier, to create a free-flowing powder. Our commitment to quality and attention to detail ensure they deliver a rich vanilla taste. This powder is ideal for dry mixes, liquid or color-sensitive products, such as icings or flavoring for beverages.

  • Sold by the pound

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Whole & Ground Vanilla Beans

Our whole and ground premium vanilla beans are the product of months of attentive sun-curing and careful handling. Our supplier relationships go back decades to ensure we have access to top-quality beans, and we hand-select ours for their freshness and rich fragrance. We offer single-origin beans in three varieties, each with its own unique flavor profile. Additionally, we offer non-origin specific beans and organic beans. Ground beans provide an easy-to-use, clean and simple alternative to extracts, with potent flavor and no liquid or alcohol.

  • We offer bulk organic vanilla beans
  • Sold by the pound

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Gourmet Flavors

Our gourmet flavors meet the same high standard of quality, consistency and potency that Nielsen-Massey is known for. Every flavor we offer is all-natural and non-GMO, produced from fresh ingredients sourced from around the world.

  • Our 12-flavor lineup includes popular staples like almond, lemon and orange extracts as well as orange blossom water and rose water
  • Sold in one-gallon jugs and 30-gallon or 55-gallon drums

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Download our 2023 Crop Report

The global market for vanilla has experienced tremendous volatility in recent years, as the entire supply chain has struggled with price fluctuations, limited supply and poor farming and harvesting practices that harm the quality of beans. In the interest of transparency, we have created a Vanilla Crop Report. With this report, we aim to help our customers, prospects and key stakeholders, u

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