Vanilla is the heart of baking. Of all the baking ingredients, it is most important to shoppers to buy quality vanilla. As the brand of choice for home bakers and professionals alike, Nielsen-Massey is known for purity, quality, consistency and — above all — superior taste.
We’re the only brand that preserves more flavor compounds through a proprietary cold extraction process.
We source vanilla beans from across the globe, and our gentle extraction process intensifies their nuanced flavors. Our five distinct single-origin pure vanilla extracts can help your customers create a global cooking experiences or pair perfectly with their creation, from the rich, creamy flavor of Madagascar Bourbon Pure Vanilla to the floral, fruity flavors of Tahitian Pure Vanilla and the deep, spicy sweet notes of Mexican Pure Vanilla.
We also deliver a wide range of product forms including paste, beans and powders, plus additional flavors beyond vanilla — all with our signature quality and the clean label claims and certifications today’s consumers demand.
If you plan to sell our products online, please review our eCommerce selling policies.
We maintain the following claims and certifications for most of our products:
Just one tablespoon of Nielsen-Massey Pure Vanilla Extract is the equivalent of using one vanilla bean. That’s because we carefully craft our products to protect more than 300 flavor notes that naturally occur in vanilla.
Our Pure Vanilla Pastes provide the same taste as our Pure Vanilla Extracts. Made with real vanilla bean specs, they also provide the visual appeal of using a vanilla bean (without the effort of hand-scraping; a tremendous time-saver in the kitchen). Pastes are a convenient way to deliver a robust flavor boost with minimal liquid — ideal for sensitive batters and sauces.
Our Pure Vanilla Powders are crafted with a commitment to quality and attention to detail that ensures they deliver a rich vanilla taste. A sugar-free and alcohol-free alternative to extract and paste, vanilla powder is ideal for use in recipes that are color-sensitive, such as icings, or preparations that cannot carry any liquid, such as dry spice mixes.
Whole, premium vanilla beans are the product of months of attentive sun-curing and careful handling. Our supplier relationships go back decades to ensure we have access to top-quality beans, and we hand-select ours for their freshness and rich fragrance. One vanilla bean delivers the flavor equivalent of one tablespoon of Nielsen-Massey Vanilla Extract, Paste or Powder.
A small amount of Nielsen-Massey Pure Extract can make a huge taste difference, no need to chop, zest, juice or wait for just ripe-enough ingredients. It’s possible because our gourmet flavor line meets the high standard of quality, consistency and potency that Nielsen-Massey is known for.
Let’s start a conversation. We’re here to answer your questions and get you the information you need.